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1 comments | Thursday, March 01, 2007

The Internet is now a thriving means of communication and for everyone around the globe to receive the most up to date information at the click of a mouse button. Sending an email is now accepted as the quickest and easiest way to converse with your friends and family or business acquaintances and everyday millions of emails are sent worldwide. However, as in all aspects of life today even this form of communication is fast becoming the “old hat” system and the new kid on the block is now high streaming video email.

Basically video emailing gives you the opportunity to still email at lightning speed to your friends, family and business acquaintances but now also allows you to include a high quality video message. Although this concept has been available for a short time this form of communicating usually involved high cost software and the need to include large file attachments within your email thus making it generally prohibitive to the mass audiences.

Thankfully even this has now been improved by considerable measures and a leader in this field is Myvideotalk who have solved this problem and have made the software available to all at remarkably low cost. Even more impressive and of great importance, Myvideotalk have developed a system that allows you to send high quality streaming videos without the need for large file attachments or complicated operating software.

Also in a quest to keep at the sharp end of innovation the company has now also made available the group video conferencing software which allows multiple users to communicate with each other by video connection and thus enable people from all around the world to now not only talk to each other but see each other in a group environment.

As a means of Internet marketing this now really does give the individual online businessperson a real advantage to convey their business to the mass audience around the world and never has there been such a fantastic opportunity to build a business by talking face to face with prospects and established business associates.

This truly does mean that the phrase “isn’t it a small world” is becoming more and more of a reality for us all.


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I have a new favorite widget. The Box.net file sharing widget allows you to share files (photos, mp3 files, presentations, etc.) via any page that accepts Flash embeds.

So why is this widget so cool? Well, it’s a music player. It’s a photo sharing tool. It’s a way to distribute large files. In other words, it’s just an incredibly useful tool with numerous applications.

Beyond its utility, there are a couple of other things to note.

I have not seen a widget that does a better job of enabling new sign-ups (and logins) through the body of the widget. To date, services that require registration have had a real hard time making effective use of widgets. Opening up a new browser window and forcing someone to join or sign in is just so ….. clunky. It sort of defeats the whole point of being a distributed service.

Box.net does an extremely elegant job of making new sign ups fast, easy, and painless – all within the body of the widget. Anybody who has been grappling with how to reconcile forced registrations with widgets should definitely take a few minutes to try out Box.net’s solution. You might learn something – I know that I did.

So what are the implications of this? Let’s say that I’m reading a blog and there’s a music track that I like being shared via a Box.net widget. Without ever leaving the blog, I can grab the music track, join Box.net, and set up my own Box.net widget pre-loaded with that music track. And of course, it doesn’t have to be a music track. It could be a photo, a presentation, a whitepaper. It’s easy to imagine Box.net enabling a rapid spread of files around the Web.

The other thing that I love about this widget is how it fits into Box.net’s business model. Box.net makes money by charging folks for file storage. They give you up to 1GB of file storage for free, and up to 5GB for $4.99 per month. What the widget does is to sign up people for the free trial version of the service, all within the user experience of the widget publisher site.

By providing a one click “Share in my Box” functionality, Box.net is effectively leveraging the content of the widget publisher to propagate its widgets - and more importantly, sell its file storage service. The beauty is that folks don’t even know they’re signing up for a free trial of a file storage service – they are just grabbing a piece of media that they like for their blog. It’s brilliant. From a business model perspective, it’s far more intuitive than say, YouTube’s widget strategy.

So while the debate continues about whether widgets can ever make money, Box.net has quietly built a widget that will drive qualified lead after qualified lead to their revenue engine.

This is a ground breaking widget. It’s so cool I’m not even going to point out the missed opportunity of not having a “File Storage at Box.net” link below the Flash.

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